GeesinkNorba appointed Mr. Jens Becker as its new CEO, effective on July 1, 2016. Mr. Becker will take over executive responsibility from Gunther H. Wertheim, who will be as Managing Director International Expansion responsible for the international development of GeesinkNorba.

Our new CEO aims above all to further improve overall efficiency and product quality. “Total cost of ownership will be the key to gain customers in our industry. Our products meet the customer requirements for product quality and our service network will be focused on zero downtime and customer satisfaction.” says Becker. “To win the confidence of the customer, there is only one solution – to consistently provide a better solution for their needs.”

Aged 41, Becker has more than 12 years of management experience. He spent most of his professional life managing and restructuring international companies. As President of Artmadis, he led the biggest wholesaling company of home- and cookware in France. It is with the same spirit of conquest that he aims to strengthen GeesinkNorba’s leadership position further.

In addition, Ruurd de Jong was appointed as CFO, effective on the same date. De Jong has been working for our company as Finance Manager for the group since 2014.

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